November 17, 2025
Why Banks Are Going Back to Print Marketing (And Why It’s Working)
Why Banks Are Going Back to Print Marketing (And Why It’s Working)
Let’s face it—digital marketing is everywhere. But that’s exactly the problem. With inboxes overflowing and ads chasing us across every screen, it’s easy for your bank’s message to get lost.
That’s why more...
Read more...
November 17, 2025
Email Marketing That Builds Trust: Staying Compliant and Connected
Email marketing remains one of the most powerful tools for banks and credit unions to connect with customers, nurture relationships, and drive real results. But with great power comes great responsibility — especially when it comes to compliance...
Read more...
November 10, 2025
Ergo Bank’s Digital Transformation: A Community Bank Website and Marketing Success Story
Learn how Ergo Bank boosted engagement and trust through a strategic digital overhaul — featuring print and design, blogging, email campaigns, paid ads, and a successful branch launch.
Ergo Bank is a Wisconsin-based financial institution...
Read more...
October 17, 2025
How AI Search Is Changing the Way Customers Find Banks Online
Discover how generative AI is transforming the way customers search for banks and financial services online — and how your institution can stay visible.
In the past, customers searching for financial services online would type a few keywords...
Read more...
October 13, 2025
Best Social Media Platform for Your Financial Institutions: Facebook, LinkedIn, Instagram, X, or TikTok?
Discover which social media platforms — Facebook, LinkedIn, Instagram, X, or TikTok — are best for banks and credit unions. Learn how each supports growth, trust, and engagement. .
Social media for financial institutions...
Read more...
September 18, 2025
Print vs. Digital: How to Balance Your Bank's Marketing Mix
Today’s banks are constantly navigating the delicate balance between the timeless appeal of print and the expansive reach of digital.
The question isn’t which channel to use—it’s how to combine them smartly to reach your customers...
Read more...
May 2, 2025
How SEM Can Help Your Financial Institution Achieve Its Marketing Goals
The financial industry is rife with competition, and standing out online requires more than just a great website. Search Engine Marketing (SEM) gives banks and credit unions the power to reach the right customers at the right time—boosting visibility,...
Read more...
March 2, 2025
Bank Branding Checklist: 6 Ways to Strengthen Your Financial Institution’s Identity
Your bank’s brand is more than just a logo—it's the foundation of trust, loyalty, and long-term success. A strong, consistent brand helps differentiate your institution from competitors, build credibility, and create meaningful connections...
Read more...
March 1, 2025
2025 Digital Marketing Playbook
We know that navigating the world of digital marketing can feel like a maze, especially in the financial industry where trust and credibility are everything. With over 30 years of experience partnering with financial firms, we get the unique challenges...
Read more...
February 14, 2025
Celebrating Two Years of Growth: How forbinfi’s Rebrand Transformed Financial Institution Offerings
As we embark into the new year here at forbinfi, we celebrate our “forbinfi-versary” for the second time. It's hard to believe that it's been two years since we took off on a mission to transform the way we offer solutions to financial...
Read more...
January 14, 2025
SEO Best Practices for Banks in 2025: A Comprehensive Guide
As the banking industry continues to evolve, search engine optimization (SEO) is becoming more and more of a vital aspect of digital marketing for banks. With the increasing importance of online presence, banks need to optimize their websites and online...
Read more...
January 3, 2025
Navigating Marketing Compliance for Financial Institutions
As a marketer in the financial industry, you're no stranger to the ever-changing landscape of regulations and guidelines that govern the industry. Staying on top of marketing compliance can be a daunting task, but it's crucial to avoid costly...
Read more...
December 5, 2024