October 17, 2025
Ergo Bank’s Digital Transformation: A Community Bank Website and Marketing Success Story
Ergo Bank’s Digital Transformation: A Community Bank Website and Marketing Success Story
Learn how Ergo Bank boosted engagement and trust through a strategic digital overhaul — featuring print and design, blogging, email campaigns, paid ads, and a successful branch launch.
Ergo Bank is a Wisconsin-based financial institution...
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October 17, 2025
How AI Search Is Changing the Way Customers Find Banks Online
Discover how generative AI is transforming the way customers search for banks and financial services online — and how your institution can stay visible.
In the past, customers searching for financial services online would type a few keywords...
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October 13, 2025
Best Social Media Platform for Your Financial Institutions: Facebook, LinkedIn, Instagram, X, or TikTok?
Discover which social media platforms — Facebook, LinkedIn, Instagram, X, or TikTok — are best for banks and credit unions. Learn how each supports growth, trust, and engagement. .
Social media for financial institutions...
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September 18, 2025
Print vs. Digital: How to Balance Your Bank's Marketing Mix
Today’s banks are constantly navigating the delicate balance between the timeless appeal of print and the expansive reach of digital.
The question isn’t which channel to use—it’s how to combine them smartly to reach your customers...
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May 2, 2025
How SEM Can Help Your Financial Institution Achieve Its Marketing Goals
The financial industry is rife with competition, and standing out online requires more than just a great website. Search Engine Marketing (SEM) gives banks and credit unions the power to reach the right customers at the right time—boosting visibility,...
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March 2, 2025
Bank Branding Checklist: 6 Ways to Strengthen Your Financial Institution’s Identity
Your bank’s brand is more than just a logo—it's the foundation of trust, loyalty, and long-term success. A strong, consistent brand helps differentiate your institution from competitors, build credibility, and create meaningful connections...
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March 1, 2025
2025 Digital Marketing Playbook
We know that navigating the world of digital marketing can feel like a maze, especially in the financial industry where trust and credibility are everything. With over 30 years of experience partnering with financial firms, we get the unique challenges...
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February 14, 2025
Celebrating Two Years of Growth: How forbinfi’s Rebrand Transformed Financial Institution Offerings
As we embark into the new year here at forbinfi, we celebrate our “forbinfi-versary” for the second time. It's hard to believe that it's been two years since we took off on a mission to transform the way we offer solutions to financial...
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January 14, 2025
SEO Best Practices for Banks in 2025: A Comprehensive Guide
As the banking industry continues to evolve, search engine optimization (SEO) is becoming more and more of a vital aspect of digital marketing for banks. With the increasing importance of online presence, banks need to optimize their websites and online...
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January 3, 2025
Navigating Marketing Compliance for Financial Institutions
As a marketer in the financial industry, you're no stranger to the ever-changing landscape of regulations and guidelines that govern the industry. Staying on top of marketing compliance can be a daunting task, but it's crucial to avoid costly...
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December 5, 2024
Best Practices for Advertising Your Financial Products
As a financial institution, advertising financial products can be a delicate task. You need to ensure that your ads are compliant with regulations, transparent, and appealing to your target audience. In this blog, we'll explore the best practices...
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December 2, 2024
From Outdated to Outstanding: Your Website Redesign Guide
Your financial institution's website is often the first-place potential clients will visit. If your site looks outdated, it can turn visitors away and damage your credibility. But don't worry! If you're thinking about a redesign, we've...
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November 18, 2024