Ergo Bank: A Community Bank Website and Marketing Success Story

hand holding a megaphone with digital marketing icons including a webpage, tablet with charts, email envelope, magnifying glass, and gears

Learn how Ergo Bank boosted engagement and trust through a strategic digital overhaul — featuring print and design, blogging, email campaigns, paid ads, and a successful branch launch.

Ergo Bank is a Wisconsin-based financial institution serving rural communities and niche markets like hunting land loans and financing for small farms. Their audience primarily includes residents aged 35–65 within a 30-mile radius of branches and ITMs. Known for their commitment to trust, personalized service, and financial education, Ergo Bank emphasizes digital tools like ITMs and cybersecurity to better serve their customers.

Why Ergo Bank Partnered with Us

Ergo Bank recognized the need for a strategic overhaul of their digital presence. Their previous website had several opportunities for improvement — particularly in how it communicated key services, ensured a secure user experience, and supported actions that convert visitors into customers. Marketing efforts were fragmented, and they wanted to build online trust while educating their audience more effectively.

Our Four-Phase Strategy

We implemented a comprehensive digital marketing strategy in four phases:

Social Media Marketing: Launched first to build brand awareness while the website was in development.

Website Redesign: A secure, SEO-optimized site went live on July 31, 2025.

Email Marketing & Blogging: Rolled out immediately after launch to drive engagement and reinforce messaging.

Paid Social Campaigns: Ran for three months to promote the new branch and increase visibility.

Website Transformation Highlights

The new website was designed to reflect Ergo Bank’s brand promise: “Better Banking. By Design.” Built on our proprietary CMS tailored for financial institutions, it offers:

Enhanced user experience and SEO performance

Responsive design for mobile and desktop

Educational content on ITMs, cybersecurity, and lending

A user-friendly CMS for easy updates and analytics

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Learn more about SEO for financial institutions

Design Strategy That Builds Trust

Every design decision was guided by the goal of creating a site that feels like a helpful conversation with a trusted banker. Highlights include:

Messaging Variants: We tested product-focused vs. community-focused layouts to find the most resonant tone.

Educational Sections: Financial literacy content helps users understand modern banking tools.

Visual Consistency: Branding elements were unified across the website, email campaigns, and social media.

Accessibility & Security: Navigation was simplified, and WCAG compliance was prioritized to ensure a secure and inclusive experience.

Marketing Collateral That Converts

Radio Advertising

We wrote a one-minute radio ad script to promote the new branch and open house. It aired locally and emphasized Ergo Bank’s community-first approach.

Postcards and Print Marketing

Two postcards were designed and mailed to introduce staff, ITMs, and to promote the open house.

graphic of our Ergo Bank postcard

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Social Media Growth

Before partnering with us, Ergo Bank’s social presence was limited to holiday and closure posts. Over six months, we helped them build a well-rounded strategy that includes brand awareness, educational content, and community engagement — all aligned with their motto, “Better Banking. By Design.”

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Paid Advertising

To boost visibility for the new branch, we launched a targeted Facebook ad campaign. Initially focused on page follows and likes (while the website was still in development), the campaign later shifted to promoting services and the open house.

mobile phone icon an example of the ad

Email Marketing Strategy

Email services began in August 2025, timed with the website launch. The first email featured:

Agricultural and hunting land loans

The new Lomira branch

A blog post reinforcing Ergo Bank’s brand and educational goals

Their approach to ag lending is highly personalized — even offering to meet customers on their farms rather than requiring a branch visit.

Key Metrics

Open Rate: 47.1%

Click-to-Open Rate: 10.4%

“Email marketing is a powerful tool for a community bank. It’s the perfect way to provide customers with updates about upcoming events, recap recent community involvement, highlight products and offerings, drive traffic to the bank’s blog, and offer resources and financial tips.”

— Elaine M., Social Media & Communication Specialist

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Blogging and Content Creation

Our team created blog content to reinforce messaging and drive traffic to the new site. Each post was crafted to educate readers on commonly searched banking topics, positioning Ergo Bank as a trusted resource within their community. We’ve maintained a consistent cadence of two blog posts per month, ensuring fresh, relevant content that supports their broader marketing strategy.

“Ergo Bank is a perfect example of an integrated marketing strategy. They recognized the value in having a blog to position themselves as industry experts within their community. Their blog has been the perfect resource to educate their customers on commonly searched topics—which instills trust. But their blog isn’t just a driver to their website. It’s also shareable on social media and within their monthly newsletter, which provides even more opportunities to drive traffic back to their brand new site.”