ONB Bank came to forbinfi looking for guidance during a renaming and rebranding process. From comprehensive market analysis to the creation of a compelling visual identity, every step was meticulously designed to resonate with the bank's diverse clientele while attracting a new generation of customers. Witness the power of collaboration, the art of storytelling and the profound impact a well-executed rebranding can have on an institution's perception and success. 

Phase 1: Discovery and Workshop 

ONB had already selected their new name, so it was time for discovery and a workshop. forbinfi  explored where ONB currently sat amongst competitors and how they were perceived by customers. After assessing the landscape with input from ONB and customers, we were ready for a workshop! 

During this workshop, forbinfi visited ONB in person to work with key stakeholders in order to better understand their expectations and outlook for the new brand. We reviewed materials and messaging ideas through different exercises so the forbinfi team could develop the logo, color scheme and branding guidelines from there! 

brainstorming