Meet Elaine Meska, our talented Social Media and Communication Specialist. Elaine dedicates her time to crafting engaging emails and meticulously planning content calendars for our clients. Her creative spirit and innovative approach are invaluable assets to our team, ensuring that our clients' messages are both impactful and memorable.

What is your role at the company?

Social Media and Communication Specialist

How long have you been with the company, and what initially attracted you to this role?

I’ve worked for VGM, our parent company, in a few different roles over the years. I started out with our dedicated in-house marketing team as a copywriter and then spent some time in our healthcare division coordinating services for catastrophically injured work comp patients. My goal was always to find a role where my passion for writing content and keeping up with ever-changing social media trends was able to be channeled into helping other businesses grow. As a Social Media & Communication Specialist, I’m able to do exactly that.

Any hobbies or passions you'd like to share?

I’m a diamond painter and a foodie! Diamond painting is similar to color-by-number, except it uses sparkly rhinestones to make an image. I’ve spent the last year building up my TikTok and Instagram accounts that focus on diamond painting ASMR and showcasing products from small businesses. More recently, I opened my own small business that sells diamond painting accessories. In my free time, I have the honor and privilege of being able to explore the Kansas City culinary scene and attend local influencer events for my foodie page.

What’s something about you (a fun fact) that not many people know?

I collect fortune cookie slips and keep them in a jar in case I ever feel like I need a little extra luck.

What is something you think financial institutions should know based on your expertise?

Don’t be afraid to have a little fun! As a consumer, I gravitate towards brands that aren’t afraid to set themselves apart. Adopting a unique voice or incorporating a bit of levity into your branding will help to cement that lasting impression.

Why do you choose to work with community banks?

Supporting small or local businesses has been a constant in my life from a young age. The majority of my jobs have been within local businesses including an agricultural company, a small-town movie theater, and several restaurants—and even a few start-ups. We call our parent company, VGM, a “big, small company,” because you absolutely get the culture of a close-knit family business. Being able to give back to other small businesses and have an impact on their outreach is so rewarding and allows me to stay close to my “shop small” roots.

Thank you for taking the time to get to know more about Elaine. We truly appreciate all the hard work and creativity she brings to our forbinfi team. Her dedication and passion make a significant impact, and we are grateful for everything she does.