In today’s digital landscape, effective email marketing is the secret sauce for engaging your audience, driving conversions, and building lasting relationships. Whether you’re a seasoned marketer or just dipping your toes into the email waters, these tactics will help you boost your game and achieve better results. 

1. Always Send a Welcome Email 
When a user subscribes to your email list, seize the opportunity by sending a warm welcome email. Include a personalized message, express gratitude, and deliver on any promises made during sign-up (such as a discount code). Welcome emails have an average open rate of 50%, making them more effective than regular newsletters. 

2. Optimize Your Subject Lines 

Craft compelling subject lines that grab attention. Consider piquing their interest with intriguing questions, create urgency, exclusivity or even a little wit to open your email. 

Remember, 47% of email recipients open emails based on the subject line. Make yours count! 

3. Don’t Neglect the Pre-Header Text 

The pre-header text (also known as preview text) follows the subject line in the inbox. Use this valuable real estate (limited to 50-130 characters) wisely. Encourage recipients to open your email by providing a sneak peek of what’s inside. 

4. Prioritize Your CTAs (Calls to Action) 

We can all agree that CTAs drive action. Ensure your CTAs are clear, compelling, and visually appealing. 

5. Teach Something Useful 

Provide value beyond promotions. Educate your readers, share practical tips or How-To's related to the financial industry. 

6. Celebrate Achievements 

Acknowledge milestones, anniversaries, birthdays, or even accomplishments. 

7. Send Targeted Recommendations 

Segment your email list based on user behavior, preferences, or past interactions. Tailor recommendations accordingly. 

8. Build a High-Quality Email List 

Quality over quantity! A well-segmented list ensures relevant content reaches the right audience. Avoid spammy practices and focus on nurturing genuine connections. 

Email marketing is an art and a science. Dive into the metrics—open rates, click-through rates, subscribes, unsubscribes, and conversion rates—to fine-tune your strategy.  

forbinfi is happy to help you create content, design and send emails to your customer base – whether that’s an email blast, monthly/quarterly newsletter or an onboarding email experience for new customers.    

Discuss Email Marketing with the experts!